Often, it is the most salient thing that is missed out on by most individuals while designing products around the world. E-commerce websites also suffer from the same problem. Thus, to clear the clutter, here is a list of some must-haves for any e-commerce website, irrespective of target clientele, region of operation, or kind of business:
1. A search bar
Most customers are already aware of their expectations from your e-commerce platform and thus a search option is quintessential to quickly type and get the necessary details of the same. It reduces the irreplaceable time and effort for a customer to go through numerous clicks and find what they are looking for. A smart search option for product categories gives an added advantage to the users as it reduces transaction costs. For example, when a customer types ‘shoes’ – showcase shoes, formal shoes, sports shoes, men’s shoes, or women’s shoes and such sub-categories automatically list out to enable the customer to quickly select the right category or shoes.
2. A category-wise product list or easy browsing
Most e-commerce sites are loaded with umpteen products making it cumbersome for a user to find the right kind of product for themselves. Although you have a search bar, it is important to enabling a category-wise product search for users who do have a certain awareness of the kind of product they want but aren’t able to pinpoint a specific product. This makes it easier for a viewer to find and get the product details. The easier it is to find, the easier it is to buy!
3. Buy within 5 clicks
The three-click rule suggests that a user of a website should be able to find any information with no more than three mouse clicks. Similarly, within 5 clicks, a user must be on the payment gateway page of the website irrespective of where he/she starts. This will help your users to quickly reach the payment page effortlessly. Remember, if they enjoy being on your website, then they will be happy to come back and make another transaction.
4. Return Policy and FAQs
Many customers are not very confident about buying things online, especially when your brand is in its nascent stage and hasn’t garnered the trust of its visitors. Thus, it becomes important to signal to your customer that you have taken care of all the ifs and buts in the process. If your process is defined, they will trust you and buy products from your website. Return policies and FAQs need to be made amply clear in this regard. Don’t mince your words about this- be precise and to the point!
5. High-Quality Pictures
One downside of e-commerce is that customers cannot hold, smell, taste or hear the product. They can only view it on their screen. Thus, it is of utmost importance to have a very high quality image of each and every product so that the customers know where are they investing. This is very important while expanding your business and getting new customers to buy and try your product. They will see what they see!
6. Social Media Linking
It is essential to be on social media when you’re into online selling. I am not trying to overate social media, however social platforms have already become an important part of your customer’s life. Displaying your products on social media and adding social media links, likes, page snippets or images on your website will always help in attracting more and more customers.
